Email Marketing Work

Rebecca Foxx
Sep 16
6 min read

Entails Bogdon's Content Management (data analysis and application, concepts/theming, copy-writing, UX & UI ideas, auto-triggering flows, and strategic campaigns) for Email Brands.

Brand: HOTLOGIC® - Portable Food Ovens

Campaign Example 1 - Theme: Earth Day Blog

Subject Line: Happy 🌎 Day | Cook Eco-Friendly w/ HOTLOGIC®

Preview Text: 💡Our Ovens Are More Sustainable Than the Microwave.

Image copy: Happy Earth Day / A tribute: / Sustainability With HotLogic®: Eco-Friendly Eating for Modern Lifestyles (Where "/" indicates line break)

Body copy:

HOTLOGIC®: Where Convenience Meets Conscientiousness

We cherish and honor our environment and planet today—and every time we use our HOTLOGIC®. That's right: it may be less known, but HOTLOGIC's products are remarkably eco-friendly. All our ovens consume less energy than most common appliances (including the microwave!) while contributing to a more sustainable environment in many other ways. Learn more about eco-friendly heating, cooking, eating, and beyond in our Earth Day 2024 blog!

CTA 1 : GET ECO-LOGIC

CTA 2 (bottom): SHOP ECO-FRIENDLY OVENS

(Links to "Shop All")

Campaign Example 2 (Best performer) - Theme: Simplify & Streamline

Subject Line: Simplify Your Life w/ the Smart Cooking Companion

Preview Text: Simpler Answers Inside >>

Image copy: Cook Smarter, Not Harder.

Body copy headline: HOTLOGIC® – Not Just Another Gadget

It's the answer to a simpler, more efficient routine and lifestyle. With our leading-edge technology and user-friendly design, HOTLOGIC® products remove the hassle and stress from cooking and put the focus back on enjoying delicious meals you love.

Here's how HOTLOGIC® makes your life easier:

✔️ No-Effort Entrées - Efficient engineering – no buttons, switches, or dials – means super-simple for you.

✔️ No Supervision - Not just safer, but more time-efficient too with new freedom to complete other tasks.

✔️ Smarter Heating Technology - means less work for you! There's no stirring, flipping, or monitoring involved – just set it & forget it.

✔️ Streamlined Meal Prep - Cook your favorite batches ahead of time and store them for later, for efficient space in your fridge, and efficient time saved for the future. Just heat in your HOTLOGIC® when you're ready to chow!

✔️ Reliable Results - The even distribution of heat every time means high-quality results with high dependability but with low-to-minimal effort.

✔️ Eco- & Energy-Efficient - The HOTLOGIC® oven itself is also energy-efficient, making it the smarter option for both your wallet and the environment.

CTA: COOK WITH LOGIC

Bogdon's HOTLOGIC® Open Rates, lifetime:

*Above the industry standard of 23%.

Brand: BRIC'S Milano - Luxury Luggage & Travel Goods

Campaign Example 1 - Theme: Packing is Half the Fun

Subject Line: Packing is Half the Fun 💖...What's This?...

Preview Text: A Packing Label Floats to the Ground.

<open e-mail>

copy:

With the Luxury of BRIC'S Milano,

Moments Prepping Your Essentials Are an Indulgent Affair

🏷️"READ WHEN PACKING."

It's the magic only BRIC'S can bring. The soft touch of our meticulously crafted luggage at your fingertips ignites a sense of wonder.

You stand in your room - but the promise of adventure, it's in the air: you can sense it. It surrounds you. And you find that your journey has begun...

Packing. The high-performance, double-sliding, water-repellant zippers of your Bellagio zzzzzip open in whispers – tales of your destinations yet to be explored.

Made in Italy, our LIFE Cargo Bags boast authentic detail and real leather callouts, but it's softened by the iconic suede-effect construction. You savor packing to the soft touch – into perfect organization.

Yes, packing is half the fun! At BRIC'S, it's also an art – where functionality dances with elegance. Our travel essentials are not just carriers of your precious belongings: they are companions on your journey that exude sophistication and style at every turn.

CTA 1:

SHOP BRIC'S MILANO

Campaign Example 3 - Theme: Inventory Move

Inventory Product: Expandable Spinners in B|Y Ulisse Collection

Subject Line: For You: An Unprecedented Value on Premium B|Y Spinners

Preview Text: No Heat Needed–Expands to Meet Your Summer Needs

Headline, subheadline, body copy:

Expand Your Horizons with Summer-Perfect Styles on the Rise

B|Y Ulisse Expandable Spinners

Urban-metro elegance that makes a statement. With style and function for now and tomorrow, the B|Y whispers love stories of the cityscape, blending contemporary design with superior functionality in a sleek, sophisticated design.

Expansive Style: Hard-shell, polypropylene body is durable yet lightweight - with a front-and-back glossy bas-relief design inspired by a knack for the paths and intersections of the metropolis. The expandable zipper allows for a 4-cm deeper dive into your travel options.

Signed & Sealed: While you unlock these exclusive savings, your luggage won't thanks to its integrated TSA combination lock and, with its strong yet flexible build and zipper, you'll make no compromises, including in the security and protection of your belongings.

Innovative Interior: Discover within fully lined, double compartments with both zip and mesh pockets, a laundry bag, and more.

A Rolling Victory: Its four double-wheels are recessed for efficient space, give you effortless travel with their free 360° movement—and quietly, with their pristine rubber coating with BRIC'S logo finish.

So let the inspiration strike and take off with your travel and style needs exceeded. Whether it's the treat you deserve or the perfect gift for someone deserving, get function and fashion rolling with B|Y being cool in the pre-summer spotlight.

CTA: SHOP B|Y ULISSE EVENT

(Note: Brand guidelines strongly advise against using the word "sale".)

Campaign Example 4 - Theme: Product Feature - A Customer "Hunt"

Product: My Safari Expandable Spinner

Creative Brief (by Bogdon): Brief Title: "The Hunt for the Expandable Spinner by My Safari." A Customer-interactive send featuring moving language & rolling suitcases. With sheen, luxe alligator textures, a designer name, and high-end features, we make for something worth seeking. --> A hunt is presented to the reader with options to pick what they want (i.e. carry-ons, check-ins, cabin-sizes...) Shop Now > Immediate BUY options via Shopify Product Panel and/or CTAs of the top-shopped variants in the past 60 days / limit 6. Pls check mobile.

Target Objectives: User engagement (increased CTR); Brand-building content, and conversions/sales.

Subject Line: 🐊 Unleash Your Wild Side: Safari Style is at BRIC'S

Preview Text: The Expandable Spinner by My Safari...Where Did It Go?

body copy:

Take a Walk on the Style Side

with the Expandable Spinner by My Safari

Embrace adventure and elegance with this BRIC'S Milano exclusive: a Spinner with extra space & sophistication to satisfy your safari sprit. With an irresistibly luxe alligator embossed print, Tuscan cognac leather accents, and unique designer details, this sleek piece is fashioned for those who seek a glimmer of excitement in each journey.

Carry-on, Check-in, & Cabin Sizes alike are crafted from ultra-durable, easy-to-clean PVC material and feature a large outer-front zip pocket perfect for quick drawing of your essentials.

Safari with seamless mobility using your telescopic 3-stage handle, and glide wildly wherever you please upon the four double-wheels providing effortless 360° movement.

Be confident boasting My Safari quality. With a 5-Year Warranty, this crafty Spinner expands to peace of mind: it's a guaranteed investment into a premium-quality product that's designed to last.

So experience the blend of wild designer elegance and fierce functionality, now on the prowl in our Expandable Spinners,

most recently spotted in our My Safari collection.

SAFARI FOR SPINNERS

*This is engagement verbiage, not a CTA. Insert "Hunt" UX:

Conversion story: Gone missing (pre-open) to completion (gleefully shopped, or procured)

BRIC'S Milano Auto-Triggered Flows: Emails Within a Series

Flow 1: "Welcome" - New Subscriber Series

BRIC'S "Welcome" Flow Email 1:

Subject Line: Welcome Aboard! Your BRIC'S Adventure Begins

Preview Text: 10% is Landing ✈️ Your Style is About to Take Off

*Code BENVEN10: "benvenuto" is Italian for "welcome"; the incentive is 10%; all 3 syllables rhyme for deeper memorization

BRIC'S "Welcome" Flow Email 2

Subject Line: Your Exclusive Welcome Awaits 🛍️

CTA 1= EXPLORE BRIC'S STORE

CTA 2= USE MY 10% OFF

BRIC'S "Welcome" Flow Email 3

Subject Line: Your 🎁 Awaits & the Journey Continues!

Preview Text: Learn More About BRIC'S—With a Bow On Top

*A writers' note on"...echoes traveled w/ resilience, as Briccola creations do.": Mr. Briccola founded BRIC's and he created travel goods. What do echoes do when they are at their optimum peak form, and strongest? They travel