Client Work (Agency): HOTLOGIC®
- Rebecca Foxx
- Sep 20
- 4 min read
HOTLOGIC®: Personally Sized, Portable Ovens Make for Hot Meals On the Go.
Brand Development, Content & Creative Management, and Copywriting by Rebecca Bogdon (f. Foxx), Agency Sr. Copywriter
Imagery credit: Nectar/HOTLOGIC®
Copy on HOTLOGIC's Homepage:
Product Collection Modules:
Informational Introductory Section:
Article Module Section:
Email Marketing Work: HOTLOGIC®
In essentially birthing and establishing HOTLOGIC's email strategy and presence, Rebecca originated, researched, and applied data findings in being a fundamental developer of the brand's voice.
*Note: The copywriting stage preceded the graphic creative stage for this client; thus envisioning its creative—in part or in full—was required to produce its copy (that which would go in it).
Rebecca was the sole creator of their content strategies, which would be painted across all Auto-Responder Flows and strategic/creative Campaigns. This involved the following work:
Auto-Responder Flows:
Ideated the tone & feel for each flow and email, and created each send in a spreadsheet, which included their sequential subject lines, strategic CTAs, all copywriting, and creating HOTLOGIC's brand voice—for the following series and their containing individual sends:
Three "Welcome" subscription series' emails
Two "About HOTLOGIC" ("why buy") emails
Two "Abandoned Cart" emails
Two "Thank you" (post-order drip) emails
Strategic-Creative Campaigns (sent 1x/2x per week):
Responsible for providing all concepts, strategic objectives, products to be highlighted (based off of data findings), highlight/promotion ideas, and providing these to the graphic designer for the email to be created. Responsible for the timing of each email/content flow to maximize revenue:
Solely responsible for creation and all planning of e-mails in Marketing Content Planners (3), copywriting, projections & forecasting, KPI tracking & iteration, seeing all emails to proofread completion in Project Management platform (Click-up, Monday).
Examples of these emails can be viewed in the Marketing Emails section.
Blog Copywriting & Management: HOTLOGIC®
Rebecca Bogdon was both Senior Copywriter and Project Manager for HOTLOGIC®'s blog content. This included conducting research and forming various data-backed, trending topics, SEO-readiness (keyword integration, etc.), strategic objective-to-attainment likelihood (population reach; target conversion w/ PDP links, etc.), as well as content value for the brand, website, and building a following. This also involved guiding one Graphic Designer only at her supervisor's direction to do so.
Earth Day Blog feat. the company's energy-efficient products as an eco-friendly brand.
Blog Title:
Sustainability With HOTLOGIC®: Eco-Friendly Eating for Modern Lifestyles
April 18 | Rebecca Bogdon (f. Foxx)
Here at HOTLOGIC®, we're not just offering cooking and dining solutions with our range of personal ovens. We're promoting and innovating around an eco-friendly lifestyle, with the products, technology, and resources we offer, which all support a greener environment and a more sustainable planet — in numerous ways.
An obstacle commonly seen today is the convenience that comes at a higher and higher cost — to our bank accounts, and to our environment alike. However, that immediate satisfaction has impacts that last, and contribute to a devastating future — and we can do better. At HOTLOGIC®, we innovate conscientiously to help sustain our planet by offering more energy-efficient products that use our own intelligent heating solutions. Our eco-friendly portable ovens not only answer the call for convenience heard from the on-the-go lifestyles of today; they also align with the goal of minimizing our environmental footprint.
It seems to start with a single use — or with HOTLOGIC®, not at all: our products reduce the need for single-use plastics. Allowing for the use of a variety of containers, from 100% recyclable glass and cardboard (as in frozen dinner packages) to reusable and non-disposable materials, means that every meal prepared or reheated with your HOTLOGIC® prevents another contribution to landfills. Which, another environmental challenge there lives: waste, a top component of which is food waste.
Food waste, a global issue, contributes to unnecessary carbon emissions and waste output levels. But, there is a bright side. With HOTLOGIC®, you can use our personal-sized ovens to effectively embrace meal planning, a practice that not only saves valuable time and money, but can also significantly reduce food waste at the lifestyle level. By cooking and reheating your meals in the HOTLOGIC® Personal Mini, food prepared is food enjoyed, leaving little to no room for waste.
From global to personal, we also actively support eco-friendliness for individual families and households by promoting sustainable cooking and shopping and energy efficiency in the kitchen. With this, our greater vision for environmental change is translated into everyday actions. In approaching more sustainable cooking and shopping practices, here are a few tips and tricks to help get started:
Shop Smartly:
Consider buying in bulk to reduce packaging waste.
Choose local, seasonal produce to cut down on carbon emissions associated with transportation.
Try and buy only what you think you'll need, or what your recipes call for.
Prep Wisely:
Utilize your HOTLOGIC® Personal or Max Oven to prepare meals in advance.
If possible, use all ingredients purchased.
Try to resist last-minute takeout, which can often come with excessive packaging.
Cook Sustainably:
Use our energy-efficient, intelligent cooking and heating to reduce energy consumption while yielding delicious results.
Our commitment to energy efficiency shines bright in all we do. Our main product offerings, the HOTLOGIC® Mini and Max ovens, only require the power of a simple lightbulb to use. In contrast with other common kitchen appliances, this remarkably low energy use equals measurable progress, and savings, for you: in watts or amps, and in savings reflected on your electricity and energy bills. Going green with HOTLOGIC® is a tangible and attainable goal, and goes to show that with us, convenience can indeed coexist with conscientious living.
To wrap things up, we at HOTLOGIC® are more than just a brand — we are also a choice — one that promotes a more sustainable planet; one that lets you reduce your environmental footprint while enjoying delicious, mindfully prepared meals, on your schedule. So heat happier, and walk towards a more sustainable future with HOTLOGIC®: where every meal is a step towards a greener planet.
Comments