E-mail Marketing; Creating

rjfoxx7
Sep 10, 2021
6 min read

Updated: Jul 3, 2024

Full Content Management / Data Research/Application, Strategic Themes, Creative Briefs, Copywriting, UX & UI Content Features, Auto-Triggered Flows, & Cadenced Campaigns for some of my e-mail brands.

Brand: HotLogic® (Personal, Portable Food Ovens)

*Graphics coming soon. My ideas & writing:

4/22/24 Campaign - Theme: Earth Day Blog Announcement, day-of send

Subject Line: Happy 🌎 Day - Cook Eco-Friendly w/ HOTLOGIC®

Preview Text: 💡 Our Ovens are More Sustainable than the Microwave

Img Copy: Happy Earth Day / A tribute: / <blog title>

(Sustainability With HotLogic®: Eco-Friendly Eating for Modern Lifestyles)

Body Copy:

(headline) HOTLOGIC®: Where Convenience Meets Conscientiousness

We cherish and honor our Earth and environment today — and every time we use our HOTLOGIC®. That's right – it may be less known, but HOTLOGIC® and the products we offer are remarkably eco-friendly; all our ovens consume less energy than most appliances (including the microwave) while contributing to a more sustainable environment in many other ways. Learn more about eco-friendly heating, cooking, eating, and beyond in our Earth Day 2024 blog.

cta1 : GET ECO-LOGIC

(link blog -live 4/18)

cta 2 (bottom): SHOP ECO-FRIENDLY OVENS

(link Shop All)

4/20/2024 Campaign (*Best-performer) - Theme: "Simplify & Streamline"

Subject Line: Simplify Your Life w/ the Smart Cooking Companion

Preview Text: Simpler Answers Inside >>

Img Copy: Cook Smarter, Not Harder.

body headline: HOTLOGIC® – Not Just Another Gadget

It's the answer to a simpler, streamlined, more efficient routine and lifestyle. With our leading-edge technology and user-friendly design, the HOTLOGIC® way removes the hassle & stress from cooking and puts the focus back on enjoying the delicious meals you love.

Here's how HOTLOGIC® makes your life easier & more efficient:

✔️ No-Effort Entrées - Efficient engineering - no buttons, switches, or dials - means super-simple for you.

✔️ No Supervision - Not just safer, but more time-efficient too with new freedom to complete other tasks.

✔️ Smarter Heating Technology - means less work for you! There's no stirring, flipping, or monitoring involved – just set it & forget it.

✔️ Streamlined Meal Prep - Cook your favorite batches ahead of time and store them for later, for efficient space in your fridge, and efficient time saved for the future. Just heat in your HOTLOGIC® when you're ready to chow!

✔️ Reliable Results - The even distribution of heat every time means high-quality results with high dependability but with low-to-minimal effort.

✔️ Eco- & Energy-Efficient - The HOTLOGIC® oven itself is also energy-efficient, making it the smarter option for both your wallet and the environment.

cta: COOK WITH LOGIC

------------------------------------------------------------------------------------------

My HL Campaign Open Rates, Lifetime to Date:

Above the industry standard of 23%.

Brand: BRIC'S Milano - Luxury Luggage

6/10/24 Campaign - Theme: "Packing is Half the Fun <3"

Subject Line: Packing is Half the Fun 💖...What's This?...

Preview Text: An Extra Packing Label Floats to the Ground.

<open e-mail>

With the Luxury of BRIC'S Milano,

Moments Prepping Your Essentials are an Indulgent Affair

🏷️

"READ WHEN PACKING."

It's the magic only BRIC'S can bring. The soft touch of our meticulously crafted luggage at your fingertips ignites a sense of wonder.

You stand in your room - but the promise of adventure, it's in the air: you can sense it. It surrounds you. And you find that your journey has begun...

Packing. The high-performance, double-sliding, water-repellant zippers of your Bellagio zzzzzip open in whispers – tales of your destinations yet to be explored.

Made in Italy, our LIFE Cargo Bags boast authentic detail and real-leather callouts, but it's softened, by the iconic suede-effect construction – you savour packing to the soft touch, into perfect organization.

Yes – Packing is Half the Fun! At BRIC'S, it's also an art - where functionality meets elegance seamlessly. Our luggage and travel essentials are not just carriers of your precious belongings; they are companions on your journey that exude sophistication and style at every turn.

cta1:

SHOP BRIC'S PACKABLES

All Collections →

For more tips on what to pack, check out this week's blog release, "10 Things to Pack in Your Luggage on Any Trip".

cta2: READ 10 PACKABLES

(link: blog live on 6/7)

---------------------------------

5/18/24 Campaign - Theme: Inventory Move:

Product(s): Expandable Spinners in B|Y Ulisse

(Sale not sale)

Subject Line: For You: An Unprecedented Value on Premium B|Y Spinners

Preview Text: No Heat Needed- Expands to Meet Summer Travel Needs

E-mail Body:

Expand Your Horizons with Summer-Perfect Styles on the Rise

Pre-Season Special: B|Y ULISSE Expandable Spinners

Urban-metro elegance that makes a statement. With style and function for now and tomorrow, the B|Y whispers love stories of the cityscape, blending contemporary design with superior functionality in a sleek, sophisticated design.

Expansive Style. Hard-shell, polypropylene body is durable yet lightweight - with a front-and-back glossy bas-relief design inspired by a knack for the paths and intersections of the metropolis. The expandable zipper allows for a 4-cm deeper dive into your travel options.

Signed & Sealed: While you unlock these exclusive savings, your luggage won't thanks to its integrated TSA combination lock and, with its strong yet flexible build and zipper, you'll make no compromises, including in the security and protection of your belongings.

Innovative Interior: Discover within fully lined, double compartments with both zip and mesh pockets, a laundry bag, and more.

A Rolling Victory: Its four double-wheels are recessed for efficient space, give you effortless travel with their free 360° movement—and quietly, with their pristine rubber coating with BRIC'S logo finish.

So let the inspiration strike and take off with your travel and style needs exceeded. Whether the treat you deserve or the perfect gift for someone deserving, get modern function and fashion rolling with B|Y staying cool in the pre-summer spotlight.

SHOP B|Y PRE-SUMMER EVENT

*Landing UI=existing standard coll. of inventory SKUs' standard PDPs @ lowered MSRP; no landing pages are created for emails

6/29/24 Campaign - Theme: Product Feature: Customer Hunt for the My Safari Expandable Spinner

Customer Engagement Product Highlight ft. Storytelling & UX/UI Writing by Rebecca Foxx creat. 5/27/24

Creative Brief: "The Hunt for the Expandable Spinner by My Safari." Customer-interactive feat. moving language & rolling suitcases. Sheen luxe alligator and designer-name, high-end features, we make for something worth seeking. > A hunt is presented with options to pick what they want, ex. Carry-on, check-ins, cabin-sizes. I dunno if colors - bandwidth. Shop Now > Immediate Buy options via Shopify Product Panel and/or CTAs of the top-shopped variants in past 60 days / limit 6 (pls check mobile) ...

Target Objectives: Conversions->Sales; User Engagement/+CTRs; Brand-building content ... (<--Note: if I had help. Briefs are good practice and useful when needed. I will be finding the variants & checking on mobile. As of 5/27, this has not yet been created. Just thought of it today)

Subject Line: 🐊 Unleash Your Wild Side: Safari Style is at BRIC'S

Preview Text: The Expandable Spinner by My Safari...Where Did it Go...

Take a Walk on the Style Side

with the Expandable Spinner by My Safari

Embrace adventure – and elegance – with this BRIC'S Milano exclusive: a Spinner with extra space & sophistication to meet your safari sprit. With irresistibly luxe alligator embossed print, Tuscan Cognac leather accents, and unique designer detail, this sleek piece is fashioned for those who seek a sparkle of elegance in every journey.

Carry-on, Check-in, & Cabin-sizes alike are crafted from ultra-durable, easy-to-clean PVC material and feature a large outer-front zip pocket perfect for quick access to your essentials.

Safari with Seamless Mobility using the telescopic 3-stage handle, and glide wherever you please upon its 4 double-wheels that provide effortless 360° movement.

Your Confidence in My Safari Quality - With a 5-Year Warranty, the Spinner Expands to peace of mind: it's a guaranteed investment into our premium-quality product that's designed to last.

Experience the blend of wild-designer elegance and practical functionality, now on the prowl in Expandable Spinners...

...most recently spotted in our My Safari collection.

SAFARI FOR SPINNERS

*This is engagement verbiage, not a CTA. <Insert Rebecca Hunt UX>

*Shopify Product Panel, opt. fun copy callouts; CTA buttons in UX-psychology-colors>of brand/collect. colors reflecting data-optimized findings. Insert UI guidance, optimize where impactful

(It will not be executed this way, but it was fun high-level'ing my idea.)