Agency Client Work: HOTLOGIC®
- rjfoxx7
- May 9, 2024
- 4 min read
Updated: Jul 3, 2024
Personally Sized, Portable Ovens Make for Hot Meals on the Go.
Brand Development, Content & Creative Management, & Copywriting by Rebecca Foxx, Client-Agency Senior Copywriter
Imagery credit: Nectar/HotLogic
HotLogic: Table of Contents
Jump to:
Homepage Copy
Intro Headline, Copy, CTAs:
Product Collection Modules
Articles' headline
HotLogic: Marketing E-mail Work
In essentially birthing and establishing HotLogic's e-mail strategy and presence, I originated, researched, interpolated and applied various data, and was a fundamental developer of brand's voice (throughout).
*Note: The copywriting stage precedes that of graphic creation in said client-workflow's situation; thus envisioning its creative - in part or in full - is often required to write the copy (that which would go in it).
I solely created content strategies to paint across all Auto-Responder Flows and strategic-creative Campaigns.
Auto-Responder Flows:
Ideating tone & feel for each flow, creating each send within, including subject lines, CTAs, copywriting, choosing HL-branded messaging (speaking on their behalf to represent voice and champion their values), for following series, and individual sends:
Three "Welcome" subscription series e-mails
Two "About HotLogic/Why Buy" e-mails
Two "Abandoned Cart" revenue-recovery e-mails
Two "Thank you" post-order series e-mails
*Additional retargeting series incoming (~two-three e-mails)
Strategic-creative campaigns,1-2x/week:
Solely responsible for providing all concepts, strategic objectives in high-level content flow, data-based products of determination, highlight ideas, seasonal themes, & supporting data.
Solely responsible for creating and all planning in Marketing Content Planners (3), copywriting, projections & forecasting, KPI tracking & iteration, seeing e-mails as whole to proofread completion in Project Management platform for every e-mail.
E-mails I planned, created, wrote, etc. for HotLogic are viewable in Marketing Emails, pending addition here! Thank you!
Blog Copywriting & Management
I was both Copywriting and Project Manager for HotLogic's blog website content. This included formulating research and concluding data-backed topics - of reader interest, SEO-readiness, strategic objective-to-attainment likelihood (population reach; target conversion w/ PDP links, etc.), and content value for brand, website, and building brand a following.
April 2024 Blog | Earth Day Feature ft. HotLogic's energy-efficient products; eco-friendly brand
"Sustainability With HOTLOGIC®: Eco-Friendly Eating for Modern Lifestyles"
*Orange hyperlinks removed for credit to PDP writer.
April 18, 2024
Here at HOTLOGIC®, we're not just offering cooking and dining solutions with our range of personal ovens. We're promoting and innovating around an eco-friendly lifestyle, with the products, technology, and resources we offer, which all support a greener environment and a more sustainable planet — in numerous ways.
An obstacle commonly seen today is the convenience that comes at a higher and higher cost — to our bank accounts, and to our environment alike. However, that immediate satisfaction has impacts that last, and contribute to a devastating future — and we can do better. At HOTLOGIC®, we innovate conscientiously to help sustain our planet by offering more energy-efficient products that use our own intelligent heating solutions. Our eco-friendly portable ovens not only answer the call for convenience heard from the on-the-go lifestyles of today; they also align with the goal of minimizing our environmental footprint.
It seems to start with a single use — or with HOTLOGIC®, not at all: our products reduce the need for single-use plastics. Allowing for the use of a variety of containers, from 100% recyclable glass and cardboard (as in frozen dinner packages) to reusable and non-disposable materials, means that every meal prepared or reheated with your HOTLOGIC® prevents another contribution to landfills. Which, another environmental challenge there lives: waste, a top component of which is food waste.
Food waste, a global issue, contributes to unnecessary carbon emissions and waste output levels. But, there is a bright side. With HOTLOGIC®, you can use our personal-sized ovens to effectively embrace meal planning, a practice that not only saves valuable time and money, but can also significantly reduce food waste at the lifestyle level. By cooking and reheating your meals in the HOTLOGIC® Personal Mini, food prepared is food enjoyed, leaving little to no room for waste.
From global to personal, we also actively support eco-friendliness for individual families and households by promoting sustainable cooking and shopping and energy efficiency in the kitchen. With this, our greater vision for environmental change is translated into everyday actions. In approaching more sustainable cooking and shopping practices, here are a few tips and tricks to help get started:
Shop Smartly:
Consider buying in bulk to reduce packaging waste.
Choose local, seasonal produce to cut down on carbon emissions associated with transportation.
Try and buy only what you think you'll need, or what your recipes call for.
Prep Wisely:
Utilize your HOTLOGIC® Personal or Max Oven to prepare meals in advance.
If possible, use all ingredients purchased.
Try to resist last-minute takeout, which can often come with excessive packaging.
Cook Sustainably:
Use our energy-efficient, intelligent cooking and heating to reduce energy consumption while yielding delicious results.
Our commitment to energy efficiency shines bright in all we do. Our main product offerings, the HOTLOGIC® Mini and Max ovens, only require the power of a simple lightbulb to use. In contrast with other common kitchen appliances, this remarkably low energy use equals measurable progress, and savings, for you: in watts or amps, and in savings reflected on your electricity and energy bills. Going green with HOTLOGIC® is a tangible and attainable goal, and goes to show that with us, convenience can indeed coexist with conscientious living.
To wrap things up, we at HOTLOGIC® are more than just a brand — we are also a choice — one that promotes a more sustainable planet; one that lets you reduce your environmental footprint while enjoying delicious, mindfully prepared meals, on your schedule. So heat happier, and walk towards a more sustainable future with HOTLOGIC®: where every meal is a step towards a greener planet.
May 2024 Blog:
Appeals to HotLogic's dieting, health-enthusiastic, and weight-conscious audiences by highlighting health & wellness aspects. Offers healthy tips, recipes, & showcases dieting/low-fat eating and cooking features that brand's products offer demographic during pre-summer/"beach body" dieting season.
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