Agency Client Work: BRIC'S Milano
- rjfoxx7
- May 9, 2024
- 6 min read
Updated: Jul 3, 2024
Luxury Luggage for Sophisticated Travelers Who Fancy the Finer Things in Life.
(Image credit: Nectar Consulting/for Bric's Milano)
Content Management, Marketing Projects, & Brand Copywriting by Rebecca Foxx
Table of Contents
Jump to:
Brand's "About Us" Story
BRIC'S Milano Brand's Collections' Copy
Blog Reproduction Management Project
BRIC'S Milano - Website Content & Copy
BRIC'S - "About Us" Copy:
BRIC’S Milano - "About Us", auth. R. Foxx 5/9/24-5/13/24; re: bricstore.U.S.
Italy, 1952: Tranquil Lake Como meets the sloping landsides of Northern Italia.
— Where the resting water ends, a symphony of mountainside turquoise is dotted with homes and staccatos of opportunity, and vibrant hues do dance, but the land is peaceful. Painted into the sweeping landscapes, a man named Mario Briccola handcrafts travel bags and leather goods with meticulous care. In the dawn’s breeze, his passion for quality and detail took flight: he founded a brand, and named it “BRIC’S Milano.” And it would live.
It would live through decades that defined generations, achieving key brand mile-markers, statuses, and audiences along the way. (An evolutionary timeline coming soon.)
Now decade eight. BRIC’S Milano stands tall as a global luxury luggage brand, yet through the times, steadfast in its commitment to heritage and the founding principles that live on today.
Currently run by Mario Briccola’s children and grandchildren, BRIC’S continues its legacy, seamlessly blending tradition with modernity for today and tomorrow – with roots in exceptional quality, attention to detail, and the essence of Italian beauty and craftsmanship it was founded upon over seventy years ago.
BRIC’S Milano went from the beauty of Lake Como to the beauty of embodying Italian style for the world on the global stage. The name now synonymous with excellence in design, uncompromising quality, and the finest in Italian craftsmanship, BRIC’S Milano has evolved beyond being just a brand name – it’s a lifestyle choice; a travel companion and statement; and a declaration of discerning taste, sophisticated style, and enduring timelessness – that lives.
BRIC'S Milano: Marketing E-Mails - Auto-Responder Flows & Campaigns' Creation
BRIC'S E-mails: Auto-Responder Flows - (4 Series): "Welcome", "Abandoned Cart", "Thank You", and "[Marketing]*"
Produced all e-mail elements. All individual sends of all cohesive flows:
Three "Welcome" subscription series sends
One "About BRIC'S Milano" send (triggered penultimate Welcome)
Two "Abandoned Cart" series sends
Two "Thank You" post-order series sends
Two "[Marketing]*" series sends
*Note 1: [Marketing]* privacy redaction by the Editor. *Note 2: Oh that's right, I am the Editor. Hmm. *Note 3: Their Abandoned Cart sends do not offer return incentives or discount codes, yet the flow is my top performer, yielding higher sustained overall revenue than its sister "Welcome" of 2x sends that all contain discount codes.
BRIC'S E-Mails: Campaigns' Content Creation & Writing
Solely responsible - all data research, ideas, creative theming, own image-finding (supervisor's direction), writing through proofing...
1st email written: Discontinued Product--PRICED TO MOVE! Product: Bellagio 21" Spinner with Pocket. Inventory send drew sales of $1,621 overnight its first night. [Revenue: $2,960.50; Open rate: 28.7%; Click rate: 4.0%.] Copy: (subj./preview)
A Bellagio in the Spotlight: the 21" Pocketed Spinner Delights
An Opportunity You Won't Want to Miss
A fusion of fashion and function, this iconic Bellagio Spinner features a convenient front pocket for quick access to your essentials – including a computer/tablet sleeve with a USB port that has your fully-charged needs in the bag. Keep a dry eye with the rain-blocking covers protecting your devices, while the TSA lock gives you peace of mind.
On amply-swiveling, ball-bearing-engineered 360° wheels, this cabin-sized Spinner glides with grace and effortlessness—ensuring each one of your journeys is traveled with finesse.
Travel rested and assured your belongings are safe from water damage thanks to the Bellagio's double-slide zip with rubberized finish—zip open and be greeted by an elegantly lined, double-compartment interior offering you perfect organization.
Finished with BRIC'S fine leather and distinctive detailing, make more than just an arrival – make a statement – of timeless style and classic sophistication.
(cta): SHOP BELLAGIO 21" SPINNER EVENT
6/10/24 Campaign - Theme: "Packing is Half the Fun <3"
Subject Line: Packing is Half the Fun 💖...What's This?...
Preview Text: An Extra Packing Label Floats to the Ground.
Copy:
With the Luxury of BRIC'S Milano,
Moments Prepping Your Essentials are an Indulgent Affair
"READ WHEN PACKING."
It's the magic only BRIC'S can bring. The soft touch of our meticulously crafted luggage at your fingertips ignites a sense of wonder.
You stand in your room - but the promise of adventure, it's in the air: you can sense it. It surrounds you. And you find that your journey has begun...
Packing. The high-performance, double-sliding, water-repellant zippers of your Bellagio zzzzzip open in whispers – tales of your destinations yet to be explored.
Made in Italy, our LIFE Cargo Bags boast authentic detail and real-leather callouts, but it's softened, by the iconic suede-effect construction – you savour packing to the soft touch, into perfect organization.
--------------------------------
Yes – Packing is half the fun! At BRIC'S, it's also an art, where functionality meets elegance seamlessly. Our luggage and travel essentials are not just carriers of your precious belongings; they are companions on your journey that exude sophistication and style at every turn.
(cta):
SHOP BRIC'S PACKABLES All Collections →
For more tips on what to pack, check out this week's blog release, "10 Things to Bring With You on Any Trip".
(cta): READ THINGS TO BRING
5/18/24 Campaign - Theme: Inventory Move
Product to Feature: Expandable Spinners in B|Y Ulisse
("sale" not a "sale")
Subject Line: For You: An Unprecedented Value on Premium B|Y Spinners
Preview Text: No Heat Needed- Expands to Meet Summer Travel Needs
copy:
Expand Your Horizons with Summer-Perfect Styles on the Rise
Pre-Season Special: B|Y ULISSE Expandable Spinners
Urban-metro elegance that makes a statement. With style and function for now and tomorrow, the B|Y whispers love stories of the cityscape, blending contemporary design with superior functionality in a sleek, sophisticated design.
Expansive Style. Hard-shell, polypropylene body is durable yet lightweight - with a glossy bas-relief front-and-back design inspired by a knack for the paths and intersections of the metropolis. The expandable zipper allows for a 4-cm deeper dive into your travel options.
Signed & Sealed: While you unlock these exclusive savings, your luggage won't thanks to its integrated TSA combination lock and, with its strong yet flexible build and zipper, you'll make no compromises, including in the security and protection of your belongings.
Innovative Interior: Discover within fully lined, double compartments with both zip and mesh pockets, a laundry bag, and more.
A Rolling Victory: Its four double-wheels are recessed for efficient space, and give you effortless journeys with their free 360° movement—quietly, with their pristine rubber coating with BRIC'S logo finish.
Let passion strike and take off with your travel and style needs exceeded. Whether the treat you deserve or the perfect gift for someone deserving, get chic-modern function and fashion by rolling with B|Y, keeping cool in BRIC'S pre-summer spotlight.
SHOP B|Y PRE-SUMMER EVENT
6/29/24 Campaign - Theme: Product Feature: Customer Hunt for the Expandable Spinner by My Safari
Customer-interactive ft. Engagement UX with UI Writing Strategy Rby ebecca Foxx creat. 5/27/24
(Internal Brief: "The Hunt for the Expandable Spinner by My Safari." Customer-interactive feat. moving language & rolling suitcases. Sheen luxe alligator and designer-name, high-end features, we make for something worth seeking. > A hunt is presented with options to pick what they want: ex. Carry-on, check-ins, cabin-sizes. I dunno if colors - bandwidth. Shop Now > Immediate Buy options via Shopify Product Panel and/or CTA buttons of the top-shopped variants in past 60 days / limit 6 (pls check mobile)
Subject Line: 🐊 Unleash Your Wild Side: Safari Style is at BRIC'S
Preview Text: The Expandable Spinner by My Safari...Where Did it Go...
Take a Walk on the Style Side
with the Expandable Spinner by My Safari
Embrace adventure – and elegance – with this BRIC'S Milano exclusive: a Spinner with extra space & sophistication to meet your safari sprit. With irresistibly luxe alligator embossed print, Tuscan Cognac leather accents, and unique designer detail, this sleek piece is fashioned for those who seek a sparkle of elegance in every journey.
Carry-on, Check-in, & Cabin-sizes alike are crafted from ultra-durable, easy-to-clean PVC material and feature a large outer-front zip pocket perfect for quick access to your essentials.
Safari with Seamless Mobility - using the telescopic 3-stage handle, and glide wherever you please upon its 4 double-wheels that provide effortless 360° movement.
Your Confidence in My Safari Quality - With a 5-Year Warranty, the Spinner Expands to peace of mind: it's a guaranteed investment into our premium-quality product that's designed to last.
Experience the blend of wild-designer elegance and practical functionality, now on the prowl in Expandable Spinners...
...most recently spotted in our My Safari collection.
SAFARI FOR SPINNERS
*This is engagement verbiage rather than a CTA.
Insert <Rebecca Hunt UX>
*Content "Hunt"- Customer-engaging, strategic array of 1. Shopify Product Panel - showing top-selling variants (size, color) in past 60 days, limit 6; 2. thematic callouts 3. Optional when layout. CTA(s) in UX-psychology-colors of brand colors
Reflect data-optimized findings; UI guidance & fun verbiage where impactful
"Gone missing" (pre-open) to strategic completion (gleefully shopped).
Thanks for your interest. Still-interested can check back here or in Marketing E-mails alike for any future BRIC'S Milano e-mails. Thank you for e-reading!
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