Fashion Industry Highlight: "Dressing Smart with UV Protection" at ShopNational

Authored & Edited: Rebecca Bogdon (f. Foxx), Managing Copywriter, PPC Manager - ShopNational Co.

(Target Audience: 100% Female; Mature: Aged 60-100+)

Heads up, sunny skies are just ahead — and ShopNational is taking time to prepare so you don’t have to.

First, let us acknowledge that the sun is responsible for many wonderful things, from giving you that special glow in your family photos to photosynthesis helping your flowers bloom. Just remember that while we’re out taking in all the solar sensations of warmth and vitamin D, we are also at increased risk for skin damage: from an inconvenient sunburn to potentially grave damage. Not to mention, the last thing we want is our skin aging any faster than it has to!

I say, let’s do what we can about it. This spring, ShopNational is debuting dozens of exclusive styles that provide excellent UV protection, including new garments by UltraSofts® – one of their most popular and touchable collections – along with an all-new activewear line, coined “Wic-Tech™” after adding moisture-wicking to lightweight and decidedly fresh-feeling fabrics. This mindful outcome of ShopNational’s newest collection started with designers’ vision of mature women living their best life in 2020, conceptualizing easy-to-wear styles suitable for indoor to outdoor wear – a light chill to warming weather – whatever the day brings.

Ok, comfort and style are covered, but how good is the UV protection?

The Skin Cancer Foundation deems an Ultraviolet Protection Factor (UPF) of 50+ to be “excellent,” casting a shadow over the next-best “very good” designation for UPF 30 to 49. Every UltraSofts® and Wic-Tech™ garment is rated UPF 50+ according to ASTM D6603 (an official tester). This excellent UV protection doesn’t wash out thanks to the proprietary, tightly woven fabric as it blocks at least 98% of the sun’s UV rays.

Now that some light’s been shed on the topic, and we see what a difference UPF can make, let’s kiss that UPF 30 clothing goodbye, and continue to be well in the ways that we can.