Pay-Per-Click Management

Aug 18, 2025

1 min read

Updated: Sep 12

orget it."

The first part of my four-year experience as a PPC Manager came from agency work advertising for multiple, simultaneous businesses nationwide that varied by industry, identity, local "speak" (code-switching), budget size, market, and more.

Further experience included independent PPC account management as Managing Copywriter for ShopNational. Solely responsible for Google & Microsoft (Bing) accounts with an approximate $20k monthly budget. After an initial deep dive into the Google Ads account, I did the following as part of an owned restructure: reallocated self-cannibalizing budgets; forecast trends with concomitant action plans; addressed competitor presence with negative keywords and copy; provided a proposal of examples of alternative account structures. Result over 2.2-year tenure was a 7-figure net profit to the bottom line (after COGS, shipping, returns, payroll, etc.) at a net sustained average ROI of of approximately 961%; 2021 full calendar year actual net return was 1089.74%.